What Market‑Based Pricing Means

A market‑based pricing strategy means we set your base nightly rate in line with similar listings in your area. We look at what comparable properties are charging, factoring in location, amenities, and guest expectations. This ensures your home is competitively priced to attract bookings without leaving money on the table.

Why we start here:
• Balances occupancy and revenue
• Keeps your pricing fair and attractive in everyday conditions

Seasonal Adjustments: Premium Pricing in Peak Season

During Cairns’ busy periods — school holidays, major events, or peak travel months — we switch to a premium or value-based pricing strategy. This means:

• Rates sit above the local average
• Prices reflect high guest demand
• We capitalise on peak travel behaviour

This approach ensures you earn maximum revenue when demand is strongest. Premium pricing positions your property as a high-value option rather than the cheapest choice.

Pros:
• Higher revenue per night
• Attracts guests ready to pay for quality

Cons:
• Can result in lower occupancy if prices are set too high — which is why it’s based on data and real trends

Seasonal Adjustments: Aggressive Pricing in Low Season

In slower months when fewer visitors are booking, we apply an aggressive pricing strategy. This means rates dip below the typical market level to boost interest and secure bookings before competitors do.

What this looks like:
• Slightly lower nightly prices than comparable listings
• Strategic discounts for low-demand dates
• Occasional promotions to fill gaps

This approach helps maintain occupancy year-round, reducing vacancies that often happen outside peak periods. Lower prices here increase visibility and booking probability without compromising profitability.

Pros:
• Helps maintain occupancy in slow periods
• Builds momentum and guest interest
• Keeps your property cleaned and maintained when it might otherwise sit vacant

Cons:
• Lower revenue per night than peak periods

Dynamic Minimum Night and Gap Night Strategies

We also use dynamic minimum night rules and gap night strategies to optimise bookings while keeping your calendar flexible:

Minimum Nights:
• Standard: 2 nights, seven days a week
• 7 days out: drops to 1 night to attract last-minute bookings

Peak Periods (e.g., school holidays):
• Dynamic 4-night minimum
• Minimum nights decrease as the date approaches

Long Weekends & Public Holidays:
• Dynamic 3-night minimum
• Minimum nights decrease as the date gets closer

Gap Nights:
• Minimum nights automatically reduce to fill gaps between existing bookings
• Ensures your calendar stays full and avoids empty nights

These dynamic rules complement our pricing strategies by making it easier to capture short stays, fill gaps, and maximise revenue across all seasons.

How We Balance All Four Strategies

We blend all three pricing strategies with dynamic minimum night rules using smart, data‑driven tools that track local market conditions, seasonal trends, and competitor rates. The result? Your pricing stays up to date with real demand and helps you achieve more consistent income.

Using automated insights, we:
• set prices that keep you competitive
• adjust quickly when demand shifts
• protect your minimum desired revenue while filling your calendar

This method ensures your property is always priced to perform; maximizing bookings in slow months and maximising profit in peak months.

Getting Your Pricing Right

Correctly pricing your Airbnb is one of the most critical elements in creating a successful and financially rewarding property. We value transparency and work closely with the owners that we partner with to achieve results that respect their preferences and goals.

If you have questions, or want to know more, please get in touch.